, Got Purpose? Here's How to Rally the Troops So It Actually Sticks

If someone forwarded this to you, subscribe here so you don't miss the next one!

Hi !

Last time, we dove into purpose, that magnetic North pulling you and your team forward when resilience alone isn’t enough.

I heard from so many of you who finally tapped into that deeper why, and let me tell you, the energy is contagious.

Feels like the difference between dragging your feet and sprinting with a mission, right?

Here’s another view: just because you have clarity on your purpose doesn’t mean your entire organisation is automatically on the same page.

Alignment is the name of the game now.

We’re talking about weaving that big, bold “why” into everything so your squad doesn’t just nod along, they live and breathe it.

What’s In It For You:

• Mindset Overhaul: Why alignment is more than just posting your mission statement on a wall, it’s the glue that binds your purpose to daily actions.

• 3 Bold Hacks: Unconventional ways to fuse purpose into the nitty-gritty of your team’s routines.

• Case Study: An iconic retailer that rallied an entire workforce around a singular purpose (and changed the game).

Let’s Talk About Alignment, And Why Purpose Alone Can Still Fall Flat

So you’ve found your big “why.”

You’re practically glowing with motivation.

Here’s the problem: if everyone else isn’t humming the same tune, that purpose can turn into a personal pep talk rather than a culture-shaping force.

Alignment is about turning your purpose into an organisational habit.

Think of it as the bloodstream that carries oxygen (i.e., clarity and motivation) to every limb of your team.

Alignment means inviting people to interpret, own, and adapt your shared purpose to their specific roles so they feel like co-creators, not cogs.

Hacks for the Bold

1. “Purpose Lightning Sessions”: Dedicate 15 minutes each week (yep, just 15) to let team members pitch how they’ve applied your organisation’s purpose in their tasks. No slides, no fluff, just raw stories of alignment in action. Instant accountability, instant inspiration.

2. Crowdsource the “How”: Instead of dictating how your purpose applies to each department, ask them to show you. Challenge marketing, finance, HR, and even IT to propose their own micro-initiatives that bring the shared mission to life. Watch how creative they get when they own it.

3. “Tap the Skeptics”: Got a few eye-rollers who think this is just a fad? Perfect. Invite them to critique your purpose strategy openly. Their pushback might reveal blind spots, or even spark new ideas. Nothing cements alignment better than turning critics into collaborators.

Case Study: Patagonia’s Purpose-Driven Alignment

Patagonia, the outdoor clothing giant, has a legendary ethos:

“We’re in business to save our home planet.”

Bold, right? But they didn’t just slap it on a T-shirt and call it a day.

They aligned everything, from supply-chain decisions to activism efforts, to that cause.

So what happened? A fiercely loyal customer base, employees who champion sustainability as part of their daily tasks, and a brand that literally leads environmental initiatives while still turning profit.

That’s alignment on steroids.

Key takeaway: Don’t just talk a big game. Let your purpose drive decisions at every level, so it’s not just a slogan but the heartbeat of your entire operation.

“Leaders Eat Last” by Simon Sinek

Yeah, he wrote “Start with Why,” but “Leaders Eat Last” goes deeper into how leadership behaviors can either fortify or sabotage a culture of shared purpose.

If you’re itching to understand the chemistry (literally) of teams that feel safe, united, and on-mission, it’s worth a read.

Quick Note: Schedule Your Free 30-Minute Clarity Call

Feel like your big “why” is crystal-clear in your head but scattered across your organisation? I get it.

Let’s turn that lofty vision into something your entire team rallies around, so you’re not the only one carrying the torch.

Ready to transform your purpose into a culture-wide movement?

👉 Schedule your complimentary 30-minute clarity call here

Let's Reflect:

1. How does your day-to-day align with your organisation’s mission?

2. Do your team members see themselves as active co-creators of the “why”?

3. Who are your sceptics, and how can you harness their pushback for better alignment?

Fun Corner

“Purpose Karaoke”

• Yes, you read that right. In your next team meeting, let volunteers “sing” your mission statement in their own words or style (rap, spoken word, interpretive dance, whatever).

• It’s silly, but it forces people to internalise the purpose in a memorable, fun way.

• Watch how quickly that tagline sticks when everyone’s had a laugh riffing on it.

A Personal Reflection

I’ll never forget a talk about a change in strategy t where I had the grandest of visions, but nobody else felt it.

Why? Because I kept the “why” locked in my own head.

When I finally opened the floor and let people shape their own path to that purpose, the energy shifted.

Suddenly, they weren’t carrying out my idea; they were fueling a shared dream.

That’s the difference alignment makes.

The Final Word

Purpose without alignment is like a solo singer in an empty stadium, sure, it might sound great, but it doesn’t resonate far.

When you channel that purpose into every corner of your organisation, it becomes a collective anthem that unites, motivates, and propels you to new heights.

So don’t just hold onto your vision, spread it, share it, and watch your team rise to meet it.

Share Your Thoughts

Got a success story where alignment turbocharged your mission, or a cautionary tale where a stellar purpose died due to lack of buy-in?

Spill the details. Real talk is where we all learn.

How Else I Can Help

I also offer consulting services based on my senior leadership experience and am available for speaking engagements, including events, keynotes, podcasts, and course recordings.

For further details, contact me here or reply to this email.

Thanks for reading and see you next time!

Stay Connected

• Harmonised Success Website

• Follow me on LinkedIn